Do the seasons influence social media activity?

I have been using Instagram for a couple of years now and I have noticed that my personal feed gains 2x the engagement during the summer season. Due to the beautiful weather, it’s just easier to capture the perfect photo.

Here are a few reasons why:

  1. There are more locations to take pictures in the summer vs. the winter.
  2. Being able to take photos outside and have perfect lighting is very achievable in the summer, whereas in the winter it’s always so dull and challenging.
  3. Instagram influencers are constantly traveling to warmer destinations to achieve this –once coming to the realization that they receive an abundant number of followers compared to being stuck in the snow. The filters on a sunny photo can go a long way.
  4. Filters turn out a lot better with nice weather. Again – lighting is everything.
  5. You can go on more adventures in the summer – hiking, canoeing, roller blading, amusement parks, picnics, sunset beach walks, etc. This makes for more engaging and interesting posts.


People are on Instagram all year round – but they are posting and engaging more in the summer season. I realize that many people manage to capture eye appealing photos in the winter, but I personally feel that Instagram is better suited to a summer time feed. I much prefer the variety that you can do with summer time postings – fashion, activities etc. You have a lot more creativity to work with and more opportunities for great photos!